What the law requires
Cal. Bus. & Prof. Code §§ 22625–22629, added by AB 1609 (official chaptered text on leginfo.legislature.ca.gov).
- No posing as human (§ 22626(a)).
- Clear AI disclosure in the same medium when a reasonable person could think it’s human (§ 22626(b)–(c)).
- A simple way to ask for a human on every customer-service platform, at least during business hours (§ 22627(a)).
- A good-faith effort to connect a human within 15 minutes of the request, or a specific appointment within one business day (§§ 22627(b)(1), 22628(c)). Businesses under 16 CCR § 1707.2 may instead return a call within one business hour (§ 22627(b)(2)).
- Hold limits: a good-faith effort to keep any single hold under 15 minutes and total wait under one hour (§ 22627(c)).
- Phone number posted clearly on the site if you sell online and offer phone support (§ 22627(d)).
Enforcement is by public prosecutors only, with no private right of action. Penalties run up to $5,000 for a first violation and $10,000 for each later one (§ 22628).
What you get · $2,500 one-time
- Scripted tests of your live chatbot on web and app: does it claim to be human, does it disclose AI, and how easily does it hand off to a person.
- Timed handoff tests on your stated support hours, with the measured minutes to a human, an appointment or a callback.
- A check that your support phone number is posted where § 22627(d) requires it.
- A dated report mapping each finding to its section, with screenshots and the fix for each gap.
- Delivered within 5 business days. Your counsel reviews and decides; we document.
Informational only. Not legal advice. DeadlineSF is not a law firm. Facts checked against official sources on Oct 27, 2026. Laws change. Confirm applicability with qualified counsel.